More specifically, data on North American markets revealed that Amazon successfully capitalizes on its loyal shoppers, once they overcome the cost obstacle. Globally, Prime members tend to have a more positive perception of Amazon services compared to non-Prime users. Besides free deliveries and tailored deals, Prime users can also benefit from exclusive discounts over Amazon Prime Days, the annual shopping event generating increasing sales worldwide. Seeing that Prime has significantly raised the bar for online shopping in terms of convenience and comfort, subscriptions are forecast to slightly increase in the future.Įven though price of a Prime membership increased in 2022 – especially in European countries where inflation is hitting the most –, the variety of offered shipping options and services remains unchallenged.
Amazon shoppers were Prime members, reflecting the service’s strong appeal to platform users. In the United States, industry sources estimated a subscriber count of 153 million in 2021.
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